The Challenge
Princeton HealthCare System, a healthcare system in New Jersey, approached us for a complete website redesign. PHCS offers various services such as acute care, behavioral healthcare, rehabilitation, home care, hospice care, ambulatory surgery, and fitness and wellness services, each with its own branding and presence. The main challenge was to create a flexible framework that would allow for each group within PHCS to stand as its own microsite within the greater .com site, while maintaining the ability to easily cross-navigate and access key tasks (i.e. Find a Doctor, Get Directions, Patient Login, etc.) at all times.

The Approach
As lead visual designer on the project, I worked closely with members of our UX team to better understand needs from both business and user perspectives. Through key stakeholder interviews and card sorting activities, we identified top priorities which helped to inform the hierarchy and layout of content throughout the site.

Based on the need for each group within PHCS to have its own presence, we kept the overall site structure close to its previous framework, but improved navigation so that users can quickly find information for their specific needs. We also enforced key tasks such as finding a doctor, getting directions, patient login, and search by including access in the global navigation and within an “I want to…” section that persists throughout the site.

From a visual perspective, I was initially tasked with creating two different visual directions for the website. After a direction was selected, I created a scalable design system based on primary user tasks. The final deliverable was a collection of responsive page designs and templates, which I worked closely with development to ensure was implemented to design.