The Challenge
Xcel Energy, a power and utility company based in the Midwest, engaged our team to work on several customer experience work streams as part of a large digital transformation effort.

The Approach
My focus was on redesigning the enrollment process and authenticated experience for HomeSmart, one of their service offerings that initially lacked a digital experience. As part of a redesign effort for a larger ecosystem of services, the HomeSmart team was also tasked with establishing a new look and feel. Built on the Salesforce platform, we based the design system on lightning components. We worked closely with an external development team to ensure that designs were implemented to specification. As part of the design effort, we also launched a marketing campaign microsite to promote the new HomeSmart product.