Choose a topic of minimum or maximum and expand.
The prompt for this project was extremely open-ended which allowed for me to choose something that interests me. Based on
the concept of minimalist lifestyle, I decided to explore the topic of Zen Buddhism and put a different spin on it. Cityzen is essentially a
guide for urban people on how to incorporate basic Buddhist philosophy into their every day lives and to live in peace. The pen and
ink illustrations with watercolor wash was inspired by the whimsical spirit of Buddhist thought. This project includes a logo,
stationery, catalog, iPad app, iPhone app, and animation.
Art Direction: Dermot Maccormack